Saumya Tripathi
Digital Marketing | AI & Data Analytics
- Role
- Growth Marketing Associate at GroundTruth
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Saumya Tripathi
I’m a Marketing professional with hands-on experience in digital campaigns, social media,…
Experience
Growth Marketing Associate
Apr 2025 — Present · New York, NY, US
Assisted in launching and optimizing B2B digital and DOOH advertising campaigns across Google Ads and LinkedIn Campaign Manager, improving lead engagement by 25% and achieving measurable ROI growth across key KPIs- Managed CRM workflows in Salesforce and HubSpot to track lead generation, engagement metrics, and multi-channel nurturing, improving conversion efficiency and pipeline visibility- Collaborated with sales and creative teams to coordinate marketing events and partnerships for 15+ enterprise accounts, representing GroundTruth at industry events such as eMarketer Summits to strengthen brand visibility and client relationships- Conducted market research, audience segmentation, and competitive analysis, and built performance dashboards and content calendars in Google Slides and Sprout Social, driving an 11% increase in stakeholder visibility- Utilized Asana to manage project timelines, task dependencies, and campaign deliverables, streamlining team communication and improving on-time completion.
Education
Hillcrest High School
High School Diploma
Queens College
Bachelor's degree in Computer Science
2021 — 2025
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