Saumya Mukherjee

About Saumya Mukherjee

I am a marketing professional with the through understanding on consumer behaviour and…

Experience

1. Associate Vice President - Brand Management & Corporate Communications and Head - Digital Marketing

   Srei Bonds

   Feb 2015 — Present

   I am working with Srei, the leading Non Banking Financial Group of over 25 years of experience in Infrastructure Project Finance, Advisory and Development, Infrastructure Equipment Finance, Alternative Investment Funds, Mutual Funds, Capital Market and Insurance Broking. It is also engaged in the development of Special Economic Zones, Roadways, IT & Telecom Infrastructure, Distribution of Power & Water Resources. The ₹ 35,300 Crores (AUM) group has a strong partnership with BNP Paribas for Equipment Finance. In my current role, apart from getting involved in Brand Management & Positioning Strategies and other Traditional Marketing activities, I am spearheading the Digital Marketing Initiatives of 16 Group Companies to ensure Brand visibility, awareness and considerations. My responsibilities:• Rolling out Brand Campaigns (also online) by creative development of positioning strategies• Develop Digital Assets and Digital Presence Strategy across the group companies• Develop, revamp and manage the web sites and implement search engine optimization• Search Engine Marketing through strategic utilization of Google Ad Words • Develop Social Media Strategy and run Social Media Engagement Programmes• Leading online Reputation Management and Blog Initiatives • Creating business driven marketing campaigns • Developing Mobile Applications and e-Commerce platform for the group companies• Playing pivotal role in Market Research, Industry Data Analysis and Interpretation• Developing on/offline media strategies considering the mindset and viewing behaviour of TG• Launch of Brand Campaign through effective Media Mix including social and digital platform• Monitoring the performance of On-line Initiatives through Google Web Analytics• Synergize on/off line Brand Campaigns with PR and Corporate Communication Initiatives• Managing CSR Activities to propagate the positive Brand Values• Taking care of CRM initiatives for the Group

Education

• EIILM - Viswabharti University (A Central University)

  Master of Business Administration (M.B.A.), Marketing

  1999 — 2001

• Indian Institute of Management, Calcutta

  Senior Management Programme (1 yr post MBA), Strategic Management, Leadership Skills, Marketing Strategy, Change Management, Financial Strategy

  2015 — 2016

• University of Calcutta

  Bachelor's Degree, Commerce

  1998

Skills

• Advertising
• Direct Marketing
• Social Media Marketing
• SEO
• Csrs
• Public Relations
• Search Engine Optimization (SEO)
• Brand Management
• Marketing Strategy
• Sem
• Btl Activations
• Event Management
• Lead Management
• Marketing
• Corporate Communications
• Strategic Planning
• Digital Marketing