Saumya Chhabra

Experience

1. Associate Director, Strategy

   RAPP

   Jan 2025 — Present

   I lead enterprise transformation initiatives for Fortune 500 clients like General Motors, helping complex organizations align on vision, define scalable strategies, and execute change across platforms, products, and teams- Discovery, Vision & Transformation Alignment: Led enterprise discovery and vision-setting engagements to align GM executives on core business challenges, transformation goals, and future-state customer and platform outcomes. Facilitated design thinking workshops to create shared understanding, prioritize opportunities, and establish a clear north star for multi-brand CRM and CX transformation- Product Strategy & Roadmapping: Owned product strategy for adaptive journey and lifecycle capabilities, translating discovery outcomes into executable roadmaps, experience architecture, and modular components. Partnered with product, engineering, analytics, and brand teams to define what to build, in what sequence, and how it scales across channels and brands- Change Leadership & Program Orchestration: Served as the cross-functional strategy transformation lead, guiding global teams across strategy, product, technology, analytics, and creative. Led clients through change management, new operating models, and adoption of new capabilities while aligning internal teams to execute with clarity and consistency- AI-Driven Experimentation & Business Impact: Designed AI-enabled prioritization, experimentation, and measurement frameworks to focus teams on highest-value opportunities. Built internal AI agents and synthetic customer panels to accelerate discovery, stress-test ideas, and improve decision-making aimed at driving double-digit gains in engagement, conversion, and retention- Loyalty & Subscription Strategy: Led GM Rewards CX transition from 4 legacy programs into 1 platform & integrating credit cards and rewards earn/burn, tiering, and benefits. Advised on OnStar safety and entertainment subscriptions to drive adoption and reduce churn.

Education

• Mallya Aditi International School

  Indian School Certificate, Economics, Psychology, Mathematics, English , Political Science

  2011 — 2013

• King's College London

  Bachelor of Science (BSc) Business Management, Business, Management, Marketing, and Related Support Services

  2013 — 2016

Skills

• Advertising
• Multi-Cultural Team Leadership
• Production
• Social Media
• Project Management
• People Management
• People Skills
• Strategy
• Public Relations
• Business Strategy
• Management
• Digital Marketing
• Branding & Identity
• Time Management
• Copywriting
• Research
• Facebook
• Microsoft Word
• Production
• Production Planning
• English
• Social Media Marketing
• Consumer Behaviour
• Teamwork
• Microsoft Excel
• Powerpoint
• Brand Development
• Public Speaking
• Microsoft Outlook
• Microsoft Office
• Sales
• Leadership
• Strategic Planning
• Marketing
• Event Management
• Digital Strategy
• Brand Management
• Customer Service
• Marketing Strategy