Saumya Agrawal
Growth-Focused Digital Marketer| E-commerce Performance Marketer | Making Marketing Measurable
- Role
- Digital Marketing Manager at Bhima Gold - B Krishnan Group
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Saumya Agrawal
Currently shaping the digital presence of Bhima Jewellers, I blend data-driven insights with culturally rooted storytelling to craft high-impact campaigns. With expertise in content strategy, performance marketing, and creative direction, I craft narratives that not only engage but also convert across platforms, from Facebook Ads to WhatsApp and festive brand videos.With experience in regional market segmentation, audience reactivation, and full-funnel optimization, I excel at the intersection of analytics and creativity.
Experience
Digital Marketing Manager
Jan 2024 — Present · Bengaluru, IN
At Bhima Jewellers, I lead the digital marketing function with a strong focus on budget efficiency, performance optimization, and omnichannel growth. I manage an in-house performance marketing team and coordinate with specialized agencies across SEO, social media, and website management to execute scalable, ROI-driven strategies.Key achievements include:Optimized digital marketing budgets to maximize ROI, resulting in a significant reduction in Customer Acquisition Cost (CAC) while maintaining consistent lead quality.Increased store walk-ins through integrated online-to-offline (O2O) campaigns, using geo-targeted ads and personalized CRM automation.Spearheaded SEO initiatives that led to a notable rise in organic traffic and improved keyword rankings across high-converting e-commerce categories.Oversaw website UX enhancements, streamlining navigation, improving mobile responsiveness, and increasing overall engagement and conversion rates.Partnered with cross-functional stakeholders to align campaigns with inventory, promotions, and customer journey insights—ensuring full-funnel impact.My role is grounded in data-backed decision-making, agile testing, and continuously evolving strategies to meet both online sales goals and offline footfall targets.
Education
New digamber public school,Indore
Business/Commerce, General
2006 — 2010
ICFAI Business School (IBS), Mumbai
Master of Business Administration (M.B.A.), Marketing
2015 — 2017
Prestige Institute of Management and Research
Bachelor of Business Administration (BBA), General
2011 — 2014
Skills
- Teamwork
- Team Management
- Digital Marketing
- Business Intelligence
- Microsoft Office
- Sdlc
- Leadership
- Analysis
- Microsoft Word
- Social Media Marketing
- Microsoft Excel
- Management
- Marketing
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