Saumitra Shashank
Analyst @ Annalect | Data Analyst | Datorama | Power BI | Alteryx | GCP
- Role
- Analyst at Annalect India
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Saumitra Shashank
Welcome to my LinkedIn Profile! I am a data analyst at Annalect India, working in the…
Experience
Analyst
Jun 2025 — Present · Bengaluru, IN
As a Data Analyst in the Marketing & Communications domain, I deliver actionable insights for Client\'s global media campaigns by analyzing and optimizing key performance indicators (KPIs) such as impressions, clicks, CPC, CPM, CTR, CPV, and VCR. Leveraging advanced analytics platforms like Salesforce Datorama and Microsoft Power BI, I transform raw marketing data into intuitive dashboards and reports that empower stakeholders to make data-driven decisions.Key contributions include: Consolidating multi-channel campaign data into a unified reporting framework for real-time performance monitoring. Identifying optimization opportunities to improve campaign efficiency and ROI. Automating recurring reporting processes, reducing turnaround time and improving accuracy. Partnering with cross-functional teams to translate marketing performance metrics into strategic actions.By bridging the gap between data and decision-making, I help ensure Client\'s media investments drive measurable business outcomes at a global scale.
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