Saumil Rane
Social Media Manager | MSc in Engineering Management Graduate from University of York
- Role
- Social Media Manager at Aerem
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Saumil Rane
I\'ve pursued my MSc in Engineering Management at the University of York. With a diverse…
Experience
Social Media Manager
Nov 2024 — Present · Mumbai, IN
Managed the complete social media presence for Aerem Solar Solutions and its marketplace SunStore across Facebook, Instagram, LinkedIn, and YouTube, while also building a personal branding strategy for the CEO to strengthen thought leadership and company visibility• Led content creation and short-form video initiatives, delivering infographics, blogs, carousels, reels, podcasts, and inter-active posts — boosting organic engagement by over 300% by tapping into real-time audience insights• Planned and executed targeted paid campaigns across Meta (Facebook, Instagram) and Google Ads, optimizing ad performance and expanding our digital reach• Built and presented detailed monthly analytics reports using SEMrush and platform tools, helping shape data-driven con-tent strategies and sharpen campaign focus• Streamlined content workflows between creative, marketing, and leadership teams, cutting production bottlenecks and improving output efficiency by 30%• Conducted in-depth SEO and hashtag research, competitive analysis, and keyword optimization, resulting in a 56% increase in organic reach across platforms• Revamped LinkedIn strategy through more strategic storytelling and content innovation, leading to a 600%+ surge in page engagement compared to industry competitors• Worked closely with the Chief Marketing Officer (CMO) to drive digital transformation initiatives, helping elevate the brand’s voice and market impact across multiple online channels
Education
Mahatma Gandhi Mission's College Of Engineering and Technology, Navi Mumbai
Bachelor of Technology - BTech, Mechanical Engineering
University of York
Master of Science - MS, Engineering/Industrial Management
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