Satya Pendyala

Business Analyst

Role: Media Buying Consultant at Channel Factory
Location: Hyderabad, TG, IN
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Satya Pendyala

Performance-driven Media Buyer, Social Media Strategist, and Digital Marketing Analyst…

Experience

Media Buying Consultant
Channel Factory
Sep 2024 — Present · Hyderabad, IN

Education

Govt Institute of Electronics
Special Diploma In Engineering, Industrial electronics and instrumentation engineering
2010 — 2014
Mahatma Gandhi Institute of Technology
Bachelor of Technology (B.Tech.), Electrical, Electronics and Communications Engineering
2014 — 2017
SYMBIOSIS INTERNATIONAL UNIVERSITY
Master of Business Administration - MBA, Business Analytics

Contact information

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Work email
•••••@channelfactory.com
Personal email
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Current company

Channel Factory

Advertising Services · 827 employees · Founded 2010 · City Of Industry, California, United States

Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory’s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser's campaign run against unsuitable videos, such as children’s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just ‘set it and forget it’ when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.

channelfactory.com

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About Satya Pendyala

Experience

Media Buying Consultant

Education

Govt Institute of Electronics

Mahatma Gandhi Institute of Technology

SYMBIOSIS INTERNATIONAL UNIVERSITY

Find verified contacts for anyone on LinkedIn