Satyam Singh
Senior SEO Analyst | Organic Growth Strategist | Local & Technical SEO Expert | AI Optimization | ✓ 6+ Years Experience in Search Engine Optimization 📈 #SEOAssistantManager #OrganicGrowthLeader #TechnicalSEOStrategist
- Role
- Sr Search Engine Optimization Executive at Zupee
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Satyam Singh
I’m a Senior SEO Analyst with 7 years of experience driving scalable…
Experience
Sr Search Engine Optimization Executive
May 2024 — Present
Key Achievements:Boosted Zupee Ludo from #23 to #2 on Google by executing a full-spectrum SEO strategy—driving high-intent organic traffic and ranking for competitor brand terms.Protected brand by disavowing 300+ spammy domains, enhancing CTR on branded keywords.Deployed regex-based keyword clusters targeting long-tail queries—boosting keyword mapping and engagement.Zupee Ludo page ranks for competitor brand keywords, outperforming rival platforms and capturing high-converting search traffic. Technical SEO:Performed in-depth audits (Screaming Frog, Ahrefs, server logs) to fix canonical, 404s, metadata, and URL issues.Implemented structured data (FAQ, How-to, Article) to improve CTR and enable rich results.Collaborated with developers to optimize INP and Core Web Vitals—improving speed and mobile UX. Content & On-Page SEO:Built scalable, intent-aligned content strategy—led to a 40% rise in indexed/ranked landing pages.Revamped internal linking (hub-and-spoke), reducing bounce rate and improving crawl depth.Resolved content cannibalization—boosted traffic to key pages by 35%. Off-Page SEO:Led authority link-building via guest posts, niche edits, and PR—earned 120+ high-quality backlinks in 6 months.Analyzed competitor backlinks to gain ranking advantages in high-competition searches. ASO & App Store SEO:Supported ASO for app visibility and optimized listings for map-based discovery.Played a key role in improving app visibility on Google Play and Apple Store through metadata optimization, keyword-rich descriptions, and creative asset enhancements (icons, screenshots, feature graphics).🤝 Cross-Functional Collaboration:Bridged SEO with Product and Dev teams to ensure clean, impactful implementations.Partnered with content teams on CMS platforms (Strapi, Sanity) for optimized rollouts.Participated in A/B testing to refine landing pages and improve UX and session metrics.
Education
Dharm Samaj MahaVidhyalya Aligarh
Bachelor Computer Application (BCA)
2016 — 2019
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