Satyam Gupta
Marketing | 360° Brand Architect | Driving Market Growth, Product Launches & Omnichannel Strategies | Ex-Emami, Nivea | IIM Indore
- Role
- Category Lead - Beverages at Reliance Retail
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Satyam Gupta
Every brand has a story waiting to be told, my passion is bringing it to life in ways…
Experience
Category Lead - Beverages
Nov 2021 — Present · Mumbai, IN
Shaping the beverages category at Reliance Retail, executing 360-degree campaigns across ATL, BTL, digital, and experiential channels to drive brand growth and consumer engagement-Built ₹200 Cr+ beverage portfolio from inception-Launched high-impact homegrown and acquired brands-Developed product assortments driving consumer adoption and loyalty-Implemented innovation pipeline and GTM plans enhancing market penetration-Collaborated with supply chain, sales, and manufacturing for seamless execution
Education
Birla Institute of Technology
Bachelor of Engineering (B.E.)
2003 — 2007
Indian Institute of Management, Indore
Master of Business Administration (M.B.A.)
2010 — 2012
Skills
- Business Analysis
- Strategy
- Team Management
- Management Consulting
- Management
- Brand Management
- Marketing Strategy
- Requirements Analysis
- Analytics
- Business Strategy
- Analysis
- Competitive Analysis
- Market Research
- Spss
- Business Development
- Supply Chain Management
- Financial Modeling
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