Satyaki Koley

About Satyaki Koley

Hi, As a Performance Marketing professional, I help drive growth through data-backed decision-making and full-funnel campaign strategies across Meta and Google Ads. Over the past year, I have worked on optimizing campaign efficiency, analyzing detailed ad performance reports, and making strategic decisions aligned with profit and loss insights — ensuring every marketing rupee contributes to overall business profitability.My journey into marketing started with a foundation in Electrical Engineering, where I developed strong analytical and problem-solving skills through internships with organizations like Flipkart, Chittaranjan Locomotive Works, and Tata Power Skill Development Institute. Transitioning into digital marketing, I have built hands-on expertise across Meta Ads, Google Ads, SEO, Amazon Ads, and programmatic advertising, along with a keen understanding of e-commerce dynamics.I am passionate about blending analytical thinking with creative execution — crafting campaigns that not only perform well but also drive meaningful impact for both brand and business.Feel free to connect! I always enjoy exchanging ideas around marketing strategy, data-driven decision-making, and sustainable digital business growth.

Experience

1. Performance Marketing Executive

   Zouk

   Oct 2024 — Present · Mumbai, IN

Education

• West Bengal State council of Technical Education

  Diploma, Electrical Engineering

• Asansol Engineering College (AEC)

  Bachelor of Business Administration - BBA, Marketing