Satya Baral
Papirfly
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WORK HISTORY
@Papirfly
EDUCATION
The Berlin School of Economics and Law
Masters, Business Administration and Management, General
DAV Public School, Bhubaneswar
Integrated(+2), Science
KIIT - Kalinga Institute of Industrial Technology
Bachelor of Engineering (B.Eng.), Civil Engineering
SKILLS
ABOUT SATYA BARAL
I’m a data-driven Revenue, Marketing, and CRM Operations specialist with 4+ years of experience helping SaaS, EdTech, FinTech, and nonprofit teams optimize their go-to-market engine — from campaign automation and lifecycle engagement to pipeline management, billing workflows, and pricing operations. I bridge systems, strategy, and execution to enable scalable growth across marketing, sales, and finance.What I specialize in: Revenue Operations• Designing lead lifecycle processes (MQL→SQL), pipeline health dashboards, and revenue attribution workflows• Aligning marketing and sales data, dashboards, and CRM architecture to support predictable growth• Partnering with SDRs, sales ops, and demand gen teams to streamline handoffs and conversion Marketing Operations• Building campaign workflows, automations, and segmentation systems across HubSpot, Salesforce, Klaviyo, and Mailchimp• Managing UTM tracking, lead scoring, A/B testing, and campaign analytics (GA4, Looker Studio, Sheets)• Coordinating lifecycle marketing initiatives across email, events, and performance channels Demand Generation• Supporting ABM execution, outreach cadences, and lead gen targeting• Building campaign calendars and contributing to content strategy, offer testing, and inbound funnel optimization• Collaborating cross-functionally to improve conversion across awareness → action stages
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