Satya V.

About Satya V.

I’m a creative technologist with more than 25 years of experience across strategy, design, technology, and business. I have a knack for seeing the whole system, not just individual components, and shaping it into something coherent and practical. I’m at my best when I’m turning complexity into clarity: aligning brand vision, human needs, technology architecture, and business goals into solutions that actually work and scale.I started in advertising and brand-led environments, working across multiple categories and global brands such as Mercedes-Benz, Audi, Godrej, Unilever, Nestlé, Johnson & Johnson, Dabur, Novartis, Bristol Myers Squibb, Pizza Hut, and Automobili Pininfarina. That foundation gave me a close-up view of how large organizations really operate across marketing, supply chains, product ecosystems, and enterprise decision-making.As digital evolved, so did my role. It expanded into UX strategy, product thinking, technical architecture, and large-scale delivery. A key milestone was leading the UX strategy for the Narendra Modi App while serving as a UX/UI advisor to the Prime Minister’s Office of India—a role that required rigor, governance, and public trust at a national level. I’ve also worked in regulated financial environments with institutions such as HDFC, AVIVA, and ICICI Bank.Today, I run ExperienceX Labs. Over the last three years, I’ve led the creation of enterprise-grade, AI-powered platforms that support large-scale experiential ecosystems. Our B2B content-generation and manipulation suite was implemented and tested across 165 theme parks worldwide, has been tested, scaled, and is running in production. This is AI treated as core infrastructure, not a side experiment.My approach is grounded in systems thinking and end-to-end ownership. I start with the problem, understand human behavior and the business context, design experience-led solutions, and then use technology and AI to bring them to life. I connect strategy, creativity, engineering, and AI delivery to build solutions that are deployable, durable, and ready for what’s next.At the heart of it, I build systems where experience, technology, and business operate as a single, coherent whole.

Experience

1. CEO & Founder

   Experience X

   Sep 2023 — Present · US

Education

• University of Mumbai

  BSC/MCA, Physics/Computer Applications