Satwik Durga
JIO PLATFORMS LTD // IIM SHILLONG (PGPEX 22-23) // EX- BALCO
- Role
- Product Manager at Jio Platforms Limited Jpl
- Location
- Navi Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Satwik Durga
Product Manager | Digital Entertainment Product Manager with 2+ years driving…
Experience
Product Manager
Aug 2023 — Present · Navi Mumbai, IN
Driving Product Innovation & Revenue Growth for JIO TV+ OTT Aggregator PlatformRevenue Optimization: Spearheaded mid-roll ad implementation across 50+ live channels, achieving 5% increase in ad impressions while enhancing user experience through Server-Side Ad Insertion (SSAI) technology, reducing viewer drop-offs by 15%Product Innovation: Conceptualized and designed Transaction-Based Video on Demand (TVOD) solution for movies, audiobooks, and plays, completing comprehensive proof of concept that validated both technical feasibility and business viability for new revenue streamsUser Experience Excellence: Developed Classic Mode interface specifically for elderly user profiles, resulting in 5% improvement in watch time metrics through accessibility-focused design principlesData-Driven Decision Making: Conducted comprehensive user behavior analysis across the entire JioTV+ ecosystem, establishing analytics frameworks and success metrics that informed strategic product improvements and feature prioritizationB2B Product Development: Designed and launched Content Partner Dashboard, empowering content creators with engagement analytics and performance insights that directly influence their financial and business strategiesPlatform Expansion: Successfully launched JioTV+ on JioOS platform, extending market reach to non-Jio users and contributing to 5% growth in Monthly Active Users (MAUs)
Education
Raghu Engineering College
Bachelor of Technology - BTech
2011 — 2015
Indian Institute of Management, Shillong
Executive MBA
2022 — 2023
National Power Training Institute
Postgraduate Diploma
2015 — 2016
Indian Institute of Management, Shillong
Master of Business Administration - MBA
2022 — 2023
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