Sattishchandra Singh
Planning & Strategy | Wires & Cables | New Business Launch | GTM Strategy | B2B & B2C Sales | Channel Development | Market Expansion
- Role
- General Manager at Polycab India Limited
- Location
- Nagpur, MH, IN
- LinkedIn followers
- 500 followers
About Sattishchandra Singh
With over 21 years of experience in the Electrical industry, I currently serve as General Manager and Head of Sales for the Wires and Cables business at the Aditya Birla Group, where I lead new product launches and drive growth across B2B, B2G, and B2C segments.My expertise spans wires, cables, and luminaires, with a strong focus on revenue generation, business development, and strategic sales leadership. I have a proven track record of exceeding sales targets and have successfully collaborated with leading organizations such as Bajaj Electricals, Havells India, Wipro, and Polycab.In my earlier assignment at Polycab, I played an instrumental role in project planning, sales promotion, and institutional sales. As Branch Head, I consistently delivered significant year-on-year growth, contributing to organizational success through effective team leadership, strong execution, and continuous network expansion.
Experience
General Manager
Apr 2025 — Present · Nagpur, IN
B2B sales, Wires cables, Luminaries
Education
Rani Durgavati Vishwavidyalaya, Jabalpur
Master of Science - MS, Geographical and Environment Science
2006 — 2008
University Grant Comission
UGC Net , Energy, Environment, and Natural Resources Law
2009 — 2010
Nagpur University
Master of Business Administration - MBA, Marketing
1997 — 1999
Govt. J.S.T.P.G. College, Balaghat
Bachelor of Science - B.Sc.(PCM), Maths science
1993 — 1996
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