Satishchandren H
Digital Media Planner & Buying. Market analayst.
- Role
- Digital Marketing Manager at Abz
- Location
- Kochi, IN
- LinkedIn followers
- 500 followers
About Satishchandren H
Highly proficient in the dynamic landscape of digital media planning and buying, I possess a comprehensive understanding of programmatic advertising, real-time bidding, and the strategic utilization of DSPs, SSPs, and ad exchanges. My expertise extends to leveraging data-driven strategies, including first and third-party data, DMPs, and advanced targeting techniques such as contextual, behavioral, and retargeting. I am adept at optimizing campaign performance through meticulous KPI tracking, attribution modeling, and creative optimization, ensuring maximum ROAS and efficient CPA. My knowledge encompasses crucial areas like ad fraud prevention, viewability, brand safety, and navigating privacy regulations (GDPR, CCPA). Additionally, I am skilled in cross-channel marketing, CTV, DOOH, and emerging platforms like podcast and influencer marketing. I am committed to driving measurable results through strategic media planning, precise execution, and continuous optimization, ensuring alignment with client objectives and market trends. My skillset also includes the ability to utilize marketing automation, predictive analytics and advanced programmatic strategies.
Experience
Digital Marketing Manager
Dec 2022 — Present · Kochi, IN
Education
Bangalore University
Master of Arts - MA, Political Science and Government
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