Satish Vanjari

About Satish Vanjari

I always look forward to a challenge and am not afraid to step outside my comfort zone to…

Experience

1. Programmatic Buyer (Campaign Manager) (Omnicom Media Group)

   Annalect

   Mar 2022 — Present · IN

   Campaign Setup and manage day-to-day campaign operationsacross multiple DSPs and other partners- Working directly with ad technologies such as DSP’s, DMP’s, Adserver and Ad Exchanges- Collaborate with agency partners and internal team membersto develop cutting edge performance digital media campaignsthat meet business objective- Define and identify key performance metrics and report on themdaily, weekly and monthly basis- Creation of first party custom audiences through floodlight pixelsdata- Analyse programmatic CPM, Impression and revenue deliverytrend across all channels, partners, platforms, devices andplacement types- Maintain programmatic revenue model to forecast CPM anddelivery for financial budgeting and pacing- Setup, optimize and report on metrics for Brand lift studies forthe advertiser- Daily management of our RTB platforms including products,targeting, price, trafficking- Identifying root cause for all the pacing and performance issues to come upwith a logical suggestion- Taking accountabilities for all campaigns and skilfully managingthose accounts to achieve high ROAS or desired KPI.Working on bulk trafficking of creatives in ad servers.(SDF File).

Education

• Osmania University

  Master of Business Administration - MBA, E-Commerce

  2013 — 2015

• Osmania University

  B.com (E-commerce), Marketing Research

  2009 — 2012