Satish Kumar
Digital Marketing Specialist
- Role
- Performance Management Specialist at Jupitice Justice Technologies
- Location
- Chandigarh, CH, IN
- LinkedIn followers
- 500 followers
About Satish Kumar
I am a results-driven Performance Marketing Specialist with strong expertise in driving…
Experience
Performance Management Specialist
May 2025 — Present · Chandigarh, IN
Plan, launch, and manage high-performance ad campaigns on LinkedIn Ads, Google Ads (Search, Display, YouTube), and Meta Ads (Facebook, Instagram).Develop lead generation strategies tailored to different audience segments (e.g, legal professionals, corporate clients, institutions).Create compelling ad copy, visuals, and A/B test creatives for performance optimization.Monitor and report on key performance indicators (CPL, CTR, ROAS, CVR, bounce rate).Optimize campaigns using retargeting, custom audiences, lookalike audiences, and conversion tracking.Collaborate with design, content, and web teams to develop conversion-optimized landing pages.Manage and scale monthly ad budgets efficiently to meet lead generation targets.Generate weekly/monthly performance reports with actionable insights and recommendations.Stay updated on platform algorithm changes, ad policies, and industry trends.
Education
Government senior secondary school sector 15 chandigarh
12th
2005 — 2006
Government Senior Secondary School Sector 15 Chandigarh
10th
2003 — 2004
Punjab Technical University
Msc-IT
2014 — 2017
Punjab Technical University
PGDCA
2011 — 2012
Punjab Technical University
Bsc-IT
2008 — 2011
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