Satish Baddireddi
- Role
- Chief Manager - Business Strategy at Reliance Retail
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Satish Baddireddi
Building upon my enriching career with extensive experience in business leadership…
Experience
Chief Manager - Business Strategy
Aug 2019 — Present · Bangalore, IN
Driving enterprise-level strategy, category growth, and marketing-led business transformation for Trends Footwear at Reliance Retail Ltd.As part of the CEO’s Office, I partner with leadership to integrate cross-functional initiatives that accelerate market share, topline growth, and profitability. I lead end-to-end strategic programs — from business case development and financial modeling to execution governance and KPI tracking.Key Contributions: Strategic Planning & GovernanceDesigned and aligned the Group Strategy Map across Run-the-Business (RTB) and Change-the-Business (CTB) priorities. Played a key role in AOP and long-range planning cycles. Built a 5-year strategic blueprint for the Footwear BU. Developed enterprise-wide KPI & OKR dashboards and supported C-suite leaders in budgeting, forecasting, and decision-making. Category & Market StrategyIdentified high-growth categories to drive topline and margin expansion. Led competitive benchmarking, portfolio diagnostics, and category P&L reviews. Leveraged consumer insights and sales analytics to refine assortment and pricing strategies. Strategic Business TransformationDelivered cross-functional projects on time and within budget. Implemented omnichannel integration improving digital contribution and store footfalls. Optimized rental structures by transitioning from fixed to revenue-linked variable models. Operations & Leadership CommunicationLead Monthly Business Reviews, develop board-level presentations, and act as a cross-functional bridge to drive alignment and institutionalize best practices. Marketing & Consumer Growth (Additional Responsibility)Heading P&L marketing responsibility for the brand. Designed high-converting CRM journeys (Gift Vouchers, WhatsApp, RCS, SMS) contributing ~35% of total revenue with 70% NPS. Executed integrated 360° campaigns across TV, print, outdoor, SEM, CRM, and social platforms.
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