Satinder Mehta

About Satinder Mehta

An ardent Marketing and Branding Professional for over 25 yearsIn the tenure as a senior management manager cadre of various large organisations. I have implemented many corporate and product launchesAs a practise I have worked on Market Research, Target Segmentation Brand Promotion Media strategy/ Buying for many Brands including Ansal API/ M3M/ Dainik Jagran/ Saha Groupe & others tooI am proficient in strategizing digital tools, Google adwords Social Media Interactive/ Immersive & engaging Communications through storytelling & relevant activities I have been involved in SEO/ ORM activities Been part of massive Data capture exercises of Brands I have handledHave been instrumental in the Digital transformation of many Organizations Recognized proficiency in development & implementation of business strategies, media management and product positioning plans/ policies.*A proactive team player with excellent communication skills and ability to interact effectively with personnel at all levels. Key skills entail- Managing relationships with industry fraternity- Creating promotional opportunities Negotiating & driving better value, through Barter/ Treaty arrangements with the Media- Understanding various communication channels entailing (internal / intranet, media, web, print, electronic)Presentable written & verbal communicationStrong analytical, problem solving & organizational abilities.Recognised with the basic knowledge of establishing a start-up Enterprise and creating a Brand Position through the various Branding/ Communication activities.Specialties: MARKETING / CORPORATE COMMUNICATIONS/ BRAND STRATEGYBRAND MANAGEMENTCRISES MANAGEMENTBUSINESS DEVELOPMENT/MEDIA SALESPUBLIC RELATIONSPRODUCT LAUNCHESVendor ManagementADVERTISING - Print/Electronic/Outdoor/BTL/DigitalDIGITAL MARKETING STRATEGYTEAM MANAGEMENT

Experience

1. Marketing Consultant

   Bedarwal Group

   Jun 2025 — Present · Gurugram, IN

   Marketing communications for the Group.

Education

• The University of Burdwan

  B.A, English Language and Literature/Letters

  1984 — 1987

• St. Vincent's High & Technical School, Asansol, West Bengal

  ICSE, General

  1966 — 1979

• Indian Institute of Management, Indore

  EPBD, CRM

  2007 — 2007

Skills

• Marketing Communications
• Public Relations
• Internal Communications
• Media Relations
• Press Releases
• Promotions
• Social Media
• Newsletters
• Marketing Management
• Brand Development
• Team Management
• Direct Marketing
• Corporate Communications
• Media Planning
• Digital Marketing
• Brand Management
• Print
• Content Strategy
• Marketing Strategy
• Integrated Marketing
• Online Advertising
• Event Management
• Crisis Communications
• Media Buying
• Corporate Branding
• Strategy
• Advertising
• Sponsorship
• Strategic Communications
• Online Marketing
• Event Planning
• Publicity
• Market Research
• Community Relations
• Brand Awareness
• Management
• Marketing
• Direct Mail