Satina T Wilson
Strategic Insights & Analytics Leader | Retail Category Management | CPG | Relationship Builder
- Role
- Senior Manager of Category Strategy at Wilton Brands
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Satina T Wilson
I am an accomplished and results-driven leader with extensive experience in channel and…
Experience
Senior Manager of Category Strategy
Jun 2021 — Present · Chicago, IL, US
Developing and delivering category/channel strategy that supports the achievement of revenue goals. Achieved through:• Collaborating within a matrix organization to generate insights and provide strategic guidance to cross-functional teams• Creating a 4Ps based guidebook to provide best-in-class retail solutions as industry experts and category advisors• Deriving fact-based recommendations to support annual marketing and sales business planning• Influencing product development through consumer panel and retail POS insights• Utilizing results from path-to-purchase analysis, consumer shopping dynamics, turf analysis, etc. to recommend efficient & productive retail planogram strategies• Contributing to net revenue goals and category/brand growth by distributing monthly and ad hoc reporting on key components of category analytics i.e. Channel and Customer Mix, Portfolio Pricing, Price Pack Architecture, Promotional Analysis, KPI Tracking
Education
Loyola University Chicago
MBA
Michigan State University
BS
Skills
- Competitive Analysis
- People-Oriented
- Retail
- Account Management
- Merchandising
- Social Networking
- Consumer Products
- Leadership
- Strategic Sales
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Internet Recruiting
- Consultative Approach
- Sourcing
- Strategy
- Follow-Through Skills
- Sales Management
- Crm
- Training
- Inter-Personal
- Inventory Management
- Team Building
- Management
- Project Management
- Strategic Planning
- Forecasting
- Analytics
- Interviewing
- Marketing
- Multi Tasking
- Sales
- Building Relationships
- Interviewing Skills
- Applicant Tracking Systems
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