Sathyanarayanan Veeraraghavan

About Sathyanarayanan Veeraraghavan

Over 25+ years of experience in User Experience Design and 5 plus years of experience in Customer Experience. Created and executed UX and CX strategies to provide an end-to-end customer experience for products of BNY Mellon and different clients. I managed and worked with international design teams to solve the design strategy. Building strong design teams to deliver digital products that empower users and solve business challenges without cutting corners. Hiring and managing product designer managers, product designers, user researchers, and front-end developers. Worked with high-profile clients: BNY Mellon, CitiBank, Allstate, VPS (Norway), HSBC, GE, Lehman Brothers, Wachovia, Morgan Stanley, Johnson & Johnson, Merrill Lynch, etc.Expertise in Business and Digital Strategy, Client Experience, Design Thinking, User Research, Human-Centered Design, Digital Product Design, Adaptive & Responsive, Innovation, Team management, front-end development, creative solutions and Accessibility.

Experience

1. Senior Vice President - Head of Ux (Shared Services)

   BNY

   Dec 2017 — Present · IN

   Establish and drive the overall design strategy & roadmap for delivering on the enterprise portal and products. Lead and conducted Client sessions and Working Group sessions to analyze Client gaps, touch points and needs, competitive edge, connecting similar processes across lines of business within the firm, providing single cohesive experience for client. In Chennai and Pune, India, I built and led a multidisciplinary team of UX Designers/Usability Engineers, Visual Designers, and UI Front-end Developers. Developing a roadmap for digital customer experience, Define and deliver all digital customer experience projects and prioritize digital initiatives to support the organization\'s vision. Conducting qualitative and quantitative usability testing to gain knowledge and make recommendations.Collaborate with the Product, Brand, and Technology teams to define, implement, and optimize the end-to-end digital change delivery model, including presentation layer and project changes. Creating a unified brand experience across all channels Defining brands, guidelines, components, and interactions for enterprise portals.Creating customer journeys for different customer segments, markets, distribution channels, and product categories. Ensure and facilitate effective team communication and collaboration by supervising the entire delivery and execution process. Make sure the CX/UX team works collaboratively with developers to make the experience, interactions, and visuals a reality. Expertise in hiring UX, VD/UI designers, coaching, mentoring and retaining design talent and keeping the team up to date on industry practices & trends.

Education

• MBA ( Systems ) - University of Madras

  MBA