Satya Prakash

About Satya Prakash

E-commerce growth isn’t about spending more — it’s about spending smarter and executing better.I’m an e-commerce and digital marketing leader with 14+ years of experience, starting in 2011, helping global brands scale revenue, improve efficiency, and build sustainable growth engines. I’ve built and scaled marketing departments from the ground up — structuring teams, processes, and channels for long-term performance.I design and execute data-driven strategies across PPC, SEO, Email, Social, CRO, Affiliate, and emerging channels like UGC and influencer-led growth — always tying marketing performance directly to business outcomes, not vanity metrics.I’ve worked with businesses across the USA, UK, MENA, Australia, and India — helping startups scale 5X and established brands unlock higher profitability and efficiency. My focus is simple: drive better ROAS, improve conversion, and build omnichannel systems that generate both revenue and long-term customer loyalty.Beyond campaigns, I build teams, processes, and strong partnerships — because real growth doesn’t come from tactics, it comes from strong foundations.If you’re looking to scale your e-commerce business, improve ROI, or build a sharper digital roadmap — let’s connect.

Experience

1. Digital Marketing Manager

   Comfort Click

   Oct 2024 — Present · Hyderabad, IN

   Heading global digital growth for 3 international D2C eCommerce brands across 12 markets, I lead a 100+ member cross-functional team across marketing, creative, data, and tech. I own a $60M+ digital P&L, consistently delivering 50%+ YoY growth through data-led, omnichannel strategies across acquisition and retention.I drive full-funnel ownership across Google Ads, Meta, SEO, Email, WhatsApp, CRO, Affiliate, and Influencer/UGC — optimizing CAC, LTV, MER, and contribution margins. Built CRO, SEO, Influencer, and Email-WhatsApp hybrid retention systems from scratch, combining people, automation, and AI-led personalization to scale lifecycle revenue.Transformed Meta and PPC by rebuilding team structures, account architecture, and SOP-driven execution — enabling scalable horizontal (multi-market) and vertical (channel depth) growth.Led expansion into 3+ new markets annually with structured GTM frameworks. Migrated 24 domains from GetResponse to Klaviyo, launching 40+ automated flows (abandonment, replenishment, win-back), driving +35% email revenue.Built in-house SEO & CRO engines using SEMrush and VWO, improving CVR up to 25%. Currently leading migration from custom stack to Shopify, ensuring pixel accuracy, attribution integrity, and zero performance drop.Established SOPs, QA frameworks, and real-time dashboards (GA4, Power BI, Looker Studio) to track revenue, ROAS, and market-level P&L. Own budgeting, forecasting, and hiring, aligning Marketing, Product, Data, and Tech to drive scalable global growth.

Education

• Dr. A.P.J. Abdul Kalam Technical University

  BECHELOR OF TECHNOLOGY, Electronics and Communications Engineering

  2008 — 2011

• Indian Institute of Management Ahmedabad (IIM Ahmedabad)

  Executive Programme in Digital Marketing , Business Models , Processes & Technologies Marketing, Digital Marketing AI

• BOARD OF TECHNICHAL EDUCATION

  DIPLOMA, ELECTRICAL ENGG

  2005 — 2008