Sathish Kumar Periyasamy

Creative Lead - Retail Communications @CaratLane - A TATA Product

Chennai, IN

Leading the retail (offline) creative team for CaratLane, overseeing creative operations across 300+ stores in India and ensuring the delivery of impactful visual assets for the brand. Managing and mentoring a talented team, collaborating with stakeholders to develop creative strategies that align with business goals and brand identity. Develop stunning master visuals, plan and execute new collection campaigns, and oversee photoshoots to create high-quality assets for both in-store and print advertising, including brochures, flyers, pamphlets, and billboards at a PAN-India level. Interactive print ads incorporating Augmented Reality technology to enhance customer engagement. Conceptualizing and implementing in-store customer engagement initiatives, focusing on driving footfalls and boosting brand loyalty. Collaborating closely with the visual merchandising team to generate visuals and execute store installations that enhance the retail experience. Regularly update store videos and visuals to maintain the brand as young and vibrant, ensuring consistent engagement with customers. Conceptualize and design brand lookbooks and style guides, periodically revamping design styles to stay fresh and relevant. Stay attuned to global design trends, incorporating innovative elements into visuals to maintain a cutting-edge appeal. Exploring and integrating solutions in generative AI, pushing the boundaries of creative innovation. Leading the Gold Exchange Program in creative aspects, developing creative assets and campaigns to effectively promote and grow the program. Regularly visiting stores across India to gain insights into customer behavior, regional preferences, and store-specific needs, ensuring targeted and effective visual communication strategies. Working closely with regional marketing teams to localize campaigns while maintaining brand consistency, fostering collaboration, and driving successful visual communications.

St' Mary's Hs, Pudukkottai

SSLC

Sudharsan Engineering College

Bachelor of Engineering - BE

T.E.L.C HrS School

Higher Secondary (Pre Univ.)