Satchit Varma

About Satchit Varma

I like working on problems that look chaotic from the outside and quietly break businesses on the inside.My work sits primarily in business and operations, with product and technology as tools to make large systems run better at scale. At CARS24, I’ve worked across product, program, business, and sales, owning and scaling parts of the C2B business across growth, funnels, and execution—where reliability, cost, and throughput matter as much as headline growth.Depending on the problem, that’s meant launching new business lines, fixing broken operating models, tightening unit economics, or building systems where none existed. In some cases, that system was an internal platform or CRM capability; in others, it was process redesign, automation, or AI-led execution across sales and support.What I enjoy most is bringing clarity and stability to complex operations, using the right mix of process, platforms, and AI—without overengineering or creating fragility. I build systems that scale — not just features that ship. If you care about scale that actually holds up, let\'s chat!

Experience

1. Associate Director, Product

   Cars24

   Apr 2025 — Present · Gurugram, IN

   Progressed from Program Manager to Associate Director, leading marketplace scale, operating model redesign, and AI transformation across the C2B business. Now part of the leadership team for the consumer-to-business marketplace business (~₹2,500 Cr /~$300M annualized scale), working across product, program, business operations, and sales in India\'s largest digital automobile marketplace.• Owned C2B P&L, improving funnel efficiency, supply density, and unit economics across a national marketplace.• Redesigned operating models (virtual + extended-hour inspections) to unlock incremental supply and ₹30 Cr+ annual revenue.• Led AI transformation across sales and support, deploying negotiation voicebots and LLM grievance systems that reduced costs and increased throughput.• Built CRM and operating platforms across sales, audit, and execution, increasing frontline productivity and governance.• Launched and scaled a new vertical from 0→₹50 Cr ARR in 2 months through market gap identification and rapid cross-functional execution.• Instituted predictive audit controls to eliminate revenue leakage and strengthen marketplace integrity.

Education

• Birla Institute of Technology and Science, Pilani

  Bachelor of Engineering - BE, Mechanical Engineering

  2013 — 2017

• XLRI Jamshedpur

  Post Graduate Diploma in Business Management (PGDBM), Business Management (Marketing and Finance Major)

  2017 — 2019