Satbir Singh
Product Design Manager @KPMG
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WORK HISTORY
Product Design Manager @KPMG
CA
Leading the UX strategy and hands-on design for the complete redesign of KPMG’s global web presence, ensuring consistency and scalability across country sites.• Initiated and led a comprehensive audit of KPMG’s fragmented digital ecosystem, identifying redundancies and inconsistencies across regional sites. Used insights to architect a cloud-based global design system, defining scalable components, interaction patterns, and design tokens compatible with Adobe Experience Manager (AEM).• Collaborated with cross-functional stakeholders to break down product scope into modular workstreams, creating phased rollout plans with defined delivery milestones for system adoption.• Operate within an agile environment, actively participating in sprints, story grooming, design handoffs, and iterative feedback loops alongside developers and product teams.• Led pattern curation, interface design, and accessibility documentation (WCAG 2.1), ensuring the system supports responsive behavior and multilingual content for a globally diverse audience.• Engaged with stakeholders from various KPMG member firms to validate designs, localize components, and drive adoption of the system in regional implementations.• Contributed to design system governance, co-creating usage guidelines, contribution models, and feedback channels to support long-term scalability and cross-org collaboration.
EDUCATION
Punjab Technical University
Bachelor of Science - BS, Intermedia/Multimedia
Frameboxx Animation & Visual Effects
BlackBoxx, Animation, Interactive Technology, Video Graphics and Special Effects
Arena Multimedia
Higher Diploma in Animation, Graphic Design
Guru Harkrishan Public School
High School Diploma
SKILLS
ABOUT SATBIR SINGH
Experienced User Experience & Product Designer with over a decade of leading and contributing to design initiatives across finance, edtech, telecom, enterprise SaaS, and robotics. Skilled in user research, interface design, and design systems, with a proven track record of delivering intuitive, scalable, and accessible solutions for complex products. Equally comfortable strategizing with stakeholders and getting hands-on in Figma to craft pixel-perfect, human-centered designs.Core Skills & Tools:UX & Product Design: User Research, Interaction Design, Information Architecture, Design Thinking, Prototyping, Usability Testing, Concept EvaluationDesign Systems & Accessibility: Design Tokens, Pattern Libraries, Component Architecture, DesignOps, WCAG 2.1 Compliance, Inclusive DesignTools: Figma, Sketch, Miro, Axure, Jira, Adobe Creative Suite, Storybook, AEM (Adobe Experience Manager)Processes & Collaboration: Agile Frameworks, Cross-functional Team Collaboration, Design System Governance, POC Creation, Stakeholder Workshops, UX Strategy
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