Satadru Basak
Vendor Manager @ Amazon
- Role
- Retail Vendor Manager at Amazon
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Satadru Basak
Dynamic e-commerce and category management specialist with 3.5+ years’ experience at Amazon, driving YoY revenue growth and customer experience (CX) optimization. Expert in vendor negotiations, assortment expansion, cross-functional leadership, and implementation of catalog quality initiatives. Adept at program management, process improvement, and leveraging analytics to exceed business KPIs.
Experience
Retail Vendor Manager
Aug 2022 — Present · Bengaluru, IN
Partnered with CXOs and GMs of 3 leading lingerie and innerwear brands to drive category growth through strategic alignment on pricing, promotions, selection expansion, and in-stock planning.Delivered +37% YoY revenue growth (INR 540MM) for a top lingerie brand by optimizing catalog, improving regional in-stock rates (+1100bps), and enhancing detail page quality by ~7% YTD (2024) through targeted interventions on high-traffic listings (e.g, missing images, search suppression, incorrect browse nodes).Improved sales conversion by +71bps (+80bps vs category) via catalog defect reduction (-693bps YoY) and boosting size chart coverage to 99.6%(+840bps YoY), leading to better discoverability and fit recommendations.Led +13% YoY ASP growth for two men’s innerwear brands through bundle creation, MRP updates, and strategic discounting informed by cross-brand benchmarking.Enhanced delivery speed by increasing regional in-stock to 76%(+1800bps YoY) through better FC coverage, multiple flex signups, and shifting high-traffic listings from drop-ship to fulfillment centers.Conducted “Walk-the-Store” and Voice of Customer sessions to identify and fix discoverability issues, resulting in a +71bps uplift in conversion for a top lingerie brand.Reduced OOS% for 2 brands by ~7% YTD by identifying listings with no incoming supply and coordinating with vendors to either replenish or retire them as EOL.Enabled successful Spring-Summer 2025 launch by curating seasonal selections, managing badging with product teams, and coordinating with marketing for store readiness.Drove +117% YoY GMS growth for 140 top non-managed sellers by improving catalog quality (+3800bps in size charts), Easy-ship adoption, and transitioning 207 sellers to managed accounts.Represented Amazon Apparel at Seller Connect (Jaipur, Pune, Ahmedabad), aligning sellers on catalog quality, Prime adoption, SOA changes, and merchandising for event prep.
Education
Techno India College Of Technology
Bachelor of Technology - BTech, Mechanical Engineering
2018 — 2022
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