Saswata Chakrabarti
Marketing Head | Brand & Growth Strategist | Driving Scalable ROI Through Performance Marketing
- Role
- Marketing Director at Aurizon Data Tech Pvt Ltd
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Saswata Chakrabarti
I lead Aurizon Data Tech Pvt Ltd, a specialist consultancy delivering data-driven…
Experience
Marketing Director
Nov 2016 — Present · Bengaluru, IN
Directed brand positioning and full-funnel digital strategies to enhance awareness, engagement, and demand generation: Delivered targeted campaigns across PPC, email, SEO, content, and paid media—optimizing conversions across the funnel. & : Rolled out automation workflows that increased lead nurturing efficiency and shortened the sales cycle: Managed in-house marketers and external agencies to deliver unified, high-impact messaging: Drove analytics and competitive research to guide ongoing campaign optimization and strategic growth.
Education
University of Cincinnati Carl H. Lindner College of Business
Master of Business Administration (MBA) - USA Fulltime, Marketing, International Marketing
2008 — 2010
West Bengal University of Technology, Kolkata
B.Tech, Information Technology
2002 — 2006
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