Saswat Mukherjee
Retail Head I Business Head I Modern Trade I E-commerce I D2C I General Trade I IIM Indore I NIFT
- Role
- Retail Head at Wrogn
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Saswat Mukherjee
The customer has always driven the business model”- Amancio Ortega, Founder, Inditex…
Experience
Retail Head
Jun 2023 — Present · Bengaluru, IN
Charted a 3year roadmap to reach 500 Cr revenues with 12% EBITDA pan India through retail market mapping for Exclusive brand outlets, Large format, General Trade, Ecommerce,D2C and a new retail policy. Delivered higher profit margin of 4% q-o-q by improving merchandise assortment, retail operating procedures, key performance indicators against industry benchmarks. Delivered higher EBITDA margin by rationalizing distributor, dealer portfolio, enhancing operational efficiencies, revised trade policy. Increased share of shelf and visibility by 50% with collaborative business plans with Top 20% or key channel partners. Improved sales productivity by 100% through premium customer experience like shop- in- shops. Increased repeat customer base by 15% by addressing Net Promoter Score feedbacks. Enhanced online sales by 45% by focussing on customer journey, marketing funnel and retention strategies, SEO, SEM. Increased customer conversion rate by 2.5x by addressing catalogue content and customer touch point issues. Harnessed customer relation ship management program to improve LTV, reduce CAC for D2C.
Education
National Institute of Fashion Technology Delhi
PG Diploma
University of Calcutta
B Tech
South Point High School , Kolkata
WBHSE
Nanyang Business School
Global Immersion on General Management
Indian Institute of Management, Kozhikode
Management Development Program
Indian Institute of Management, Indore
Master of Business Administration - MBA
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