Suzanne Asprea

About Suzanne Asprea

Hi! As a creative director and copywriter, I connect brands with their audiences and build trust through thoughtful, strategic user experiences. I\'ve led the development of compelling copy and creative across print and digital channels for companies such as Oracle, Amazon, Nordstrom, and Microsoft. I joined Oracle in 2019 as Senior Strategic Writer on the Brand Experience UX design team to develop the Redwood brand system and voice and tone guidelines. I was promoted Principal Strategic Writer, and then Creative Director, Copy. As a creative director on the Brand Experience team, I manage a group of three senior and associate creative director copywriters to concept and write content for global marketing campaigns, print ads, social media, brand guidelines, events, and video and web platforms. MORE HIGHLIGHTS • Amazon AWS Training and Certification: Lead brand development, naming, and campaign projects. • Amazon + Oprah\'s Favorite Things: Conceptualized and wrote copy for 5-page O Magazine holiday campaign spread. • Amazon Consumer Electronics: Lead brand strategy and identity development for the Consumer Electronics category on Amazon.com. • Microsoft Bing in the Classroom: 2014 Microsoft Bing in the Classroom back-to-school pilot program reached 200+ teachers at 10 schools nationwide. Favorability of Bing jumped from 33% to 100% among teachers and 400+ students entered Summer Story Challenge. • SightLife Surgical: Drove creative direction, content strategy, copywriting, and project management throughout website redesign project, receiving PBJS Pinky, agency\'s Employee of the Month Award. • CARE.org: Everyaction.com recognized the newly redesigned CARE.org as a “thing of beauty” and lauded it for its \"simple, bold, responsive\" design with well-presented content and calls to action. • Lake Chelan COC: Created multi-year marketing strategy and messaging framework that helped mobilize an emergency tourism campaign (digital ads and radio) after the area was hit by wildfires in summer 2015. • Nordstrom Weddings: Developed voice and brand strategy for the relaunch of Nordstrom\'s wedding business, including digital, in-store, and print creative and content strategy. • Other clients and projects include eBay, Citibank, TEVA Pharmaceuticals, and Microsoft TechReady conference.

Experience

1. Creative Director, Copy

   Oracle

   Feb 2021 — Present · Seattle, WA, US

   Manage a group of senior and associate creative director copywriters on Oracle’s Brand Experience team who concept and write content for global marketing campaigns, print ads, social media, brand guidelines, events, video, and web platforms. Lead multiple weekly copy reviews with team to provide feedback, creative direction, and prepare them for executive presentations.• Led development of brand voice guidelines for Redwood, Oracle’s first brand design system; currently working on refining and updating second version of brand design system.• Collaborate with design, marketing, and brand leadership teams to ensure brand voice alignment for content across demand-gen campaign assets, primary marketing channels, events, and brand advertising.• Collaborated with Brand Experience team leaders to develop a project prioritization model to streamline and improve workflow and creative processes.• Provide brand voice and copywriting training to marketers and lead brand development workshops.• Create campaign messaging kits to demonstrate how to develop consistent, user-focused messaging in company’s brand voice.

Education

• Western Washington University

  Bachelor of Arts - BA