Sasmitesh सस्मितेश नायक Nayak

About Sasmitesh सस्मितेश नायक Nayak

As a Senior Account Manager at Adfactors PR, India\'s leading independent PR consultancy, I bring over a decade of expertise in Strategic Communications, Brand Positioning, Digital Marketing, Public Relations, Media Relations, Crisis Communication, and Online Reputation Management (ORM). My extensive experience spans across Internal & External Communications, Client Relationship Management, and Digital Command Centre Operations, including SOP formulation, template management, stakeholder engagement, and team leadership—ensuring seamless execution of high-impact communication strategies.Currently, I am pursuing an MBA at the prestigious IIM Sambalpur, building upon my B.Tech in Electrical & Electronics Engineering. This diverse educational background has sharpened my analytical, strategic thinking, and leadership capabilities, enabling me to blend data-driven insights with innovative communication approaches to drive business growth and brand influence. & : & – Spearheaded the formation of a state-of-the-art Digital Command Centre, including SOP development, crisis escalation frameworks, and proactive engagement strategies for VVIP/VIP stakeholders and high-profile clients. & – Successfully navigated high-stakes brand crises, reputation challenges, and complex stakeholder communications, safeguarding brand equity and public perception, & – Conceptualized and executed high-impact marketing and PR campaigns that enhanced brand visibility, optimized customer engagement, and contributed to business growth. & – Consistently recognized for surpassing business objectives, driving innovation, and delivering exceptional results in previous roles.I am passionate about blending storytelling, data-driven insights, and emerging technologies to craft compelling narratives that enhance brand influence and engagement. With a focus on innovation, strategy, and collaborative leadership, I ensure every initiative drives impactful results for both organizations and clients.I am eager to connect with like-minded professionals and organizations looking to harness the power of strategic communication for business transformation and sustained brand success.

Experience

1. Senior Account Manager

   Adfactors PR

   Apr 2025 — Present · IN

Education

• Indian Institute of Management Sambalpur

  Master of Business Administration - MBA

• Indira Gandhi National Open University

  Master of Arts - MA, Communication, Journalism, and Related Programs

• ODM Public School

  Science

• College of Engineering Bhubaneswar - India

  Bachelor of Technology - B.Tech, Electrical and Electronics Engineering