Sasmita Rout

About Sasmita Rout

At Cisco, my focus as a Business Development Manager is on expanding our partner ecosystem and optimizing sales forecasting processes. My recent transition to this role stems from a solid foundation in project management, where I honed my expertise in customer relationship management (CRM) and channel management for over five years. We\'ve successfully generated robust partner forecasts and pipelines, contributing to Cisco\'s strategic revenue growth. Our team has leveraged my certification in Sales and CRM to enhance our business development strategies, ensuring that our marketing campaigns resonate effectively with our audience. With a commitment to excellence and a strategic approach to business opportunities, we have crafted creative marketing initiatives that have significantly bolstered Cisco\'s market presence.

Experience

1. Technology Partner Specialist

   IBM

   Mar 2025 — Present

   Managed channel relationships.• Drive IBM sales motions at AWS and Azure marketplaces. • Focused on e-commerce revenue generation and demand creation for targeted offerings. • Oversaw partner management in a SaaS-focused business across the APAC region.

Education

• Fakir Mohan University, Balasore

  Bachelor of Commerce (B.Com.), Marketing

  2010 — 2013

• Ravenshaw University

  Commerce

• IBCS,SOA University

  Master of Business Administration (MBA), Marketing/Marketing Management, General

  2013 — 2015