Sasikumar A

About Sasikumar A

Effective digital transformation sits right at the intersection of technical precision and commercial strategy. I operate exactly where those two worlds meet.As a Senior Business Development Manager, I bring a Techno-Commercial mindset to the ERP ecosystem. My background isn\'t just in closing deals; it is rooted in deep Functional Consulting. Because I have implemented the solutions I now sell, I understand the critical balance between a client’s budget constraints (Commercial) and their operational requirements (Technical).I don\'t just pitch software; I diagnose business health. Whether it is SAP, a customized ERP, or a complex CRM/HCM suite, I ensure the solution aligns with both the ROI targets and the shop-floor reality of Manufacturing and SMEs.My Core Value Proposition: Techno-Commercial Strategy: Bridging the gap between technical teams and decision-makers. I translate complex functional specs into clear business value and commercial viability. Functional Expertise: Deep, hands-on knowledge of SAP and Customized ERPs allows me to foresee implementation challenges before the contract is even signed. Strategic Growth: leveraging data-driven insights (Lead Gen, Market Analysis) to expand footprints in India and the Middle East.I believe that comfort is the enemy of growth. Navigating complex sales cycles requires the resilience to handle rejection and the wisdom to know that \'sales\' is actually just \'solving problems\' at scale.If you are looking for a partner who can speak the language of your engineers and your CFO, let’s connect!

Experience

1. Senior Business Development Manager

   Kg Genius Labs

   Nov 2024 — Present · Coimbatore, IN

   Spearhead business development initiatives to promote SAP and customized ERP, CRM, and HCM solutions for manufacturing and SME sectors.Drive lead generation through multi-channel strategies, including LinkedIn outreach, cold email campaigns, and account-based marketing (ABM), ensuring a steady flow of qualified leads.Oversee the full sales cycle from requirements gathering, conducting demos, and negotiating terms to closing sales and ensuring customer satisfaction.Engage with potential partners to create strategic collaborations, further expanding business opportunities.Serve as the functional consultant for ERP, ensuring solutions are aligned with customer needs and operational goals.Contribute to ongoing expansion efforts, particularly in the SME market, with plans for Dubai still under development.

Education

• Anna University

  Bachelor of Engineering - BE, Mechanical Engineering

• St. Joseph higher secondary school

  HSC , Maths - Computer science