Sasi Dharan
A Seasoned Marketing Professional | Author | Economic Times | MBA - NIT Trichy
- Role
- Senior Manager - Strategy at The Economic Times
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Sasi Dharan
I am a Global Marketing Director for Profit.co who thrives on complex challenges and delivers strong and sustainable contributions to revenues. I have built a high-performing marketing team by restructuring the department, launching new functions, and upgrading the talent mix, which directly impacts revenue by increasing brand awareness and online digital presence. I am also a hands-on, data-driven leader and have made a direct and measurable positive impact on pipeline and revenue. I collaborate with sales leaders and their teams to align sales and marketing planning with business objectives. Designs and implements account-based support processes that increase lead generation, support sales, and drive customer preference. Specialties- Marketing Strategy, Roadmaps, and Budgeting- Customer Acquisition Marketing (Inbound)- Product Marketing- Web Analytics & Conversion optimization- Content Marketing & SEO- Marketing Analytics- Social Advertising- Creative Team Management- LTV analysis & Financial Forecasting and ModelingAs a Management Consultant for MSME Industries: I helped MSME business Owners to maximize their profits & cash flow by systemizing the operations by LEAN MANAGEMENT consulting. After working for a few years in manufacturing I did my MBA (Marketing & Operations) from NIT Trichy & with RICH guidance from pioneers in consulting, I have created 20+ happy clients in just 25 months.Reach me @ LinkedIn DMEmail me directly at: s•••@profit.co
Experience
Senior Manager - Strategy
Jul 2025 — Present · Noida, IN
As a Senior Manager – Strategy at The Economic Times, I work on high-impact special initiatives and growth-focused projects that shape the future of the brand. I collaborate with cross-functional teams to drive innovation, identify new business opportunities, streamline operations, and execute strategic roadmaps.My work involves project planning, stakeholder management, market intelligence and leading initiatives that enhance revenue, audience engagement, and long-term brand positioning.
Education
National Institute of Technology, Tiruchirappalli
Master of Business Administration (MBA), Business Administration, Management and Operations
2016 — 2018
Velammal Matriculation Higher Secondary School, Chennai
10 th grade, High School/Secondary Diplomas and Certificates
1999 — 2006
Sri Venkateswara College of Engineering
Bachelor of Engineering (BE), Mechanical Engineering
2008 — 2012
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