Sashwata Dey

About Sashwata Dey

Experience in Business Development, Subscription growth & Customer Acquisition, Programmatic Advt, Brand Partnership, Digital Media Sales, Brand Solution, OOH, Activation & Banking. •Initiating the partnership discussion with the client & giving a comprehensive solution post discussing with Tech & Product team to generate revenue. •An Out-of-the-Box thinker with a track record of increasing revenues, streamlining workflows and creating a team work environment to enhance productivity. •Consummate professional & a keen business acumen in analyzing and understanding business requirements, customer-value maximization and development of new business and revenue streams. •A keen planner, strategist and implementer with expertise in devising policies & plans for improving business performance, product promotion and enhancing Brand image. •Competent professional with knowledge of planning and network sales coupled with creativity. •Growth, Revenue Maximisation, Content Monetisation & Brand Partnership.

Experience

1. Channel Sales Head -moutcome

   Groupm

   Feb 2023 — Present · Gurugram, IN

   Managing Digital Ad Sales, AVOD, Programmatic ad sales, Live Sports business for mOutcome. •Creating a distribution model of Groupm products for demand generation & new client acquisition. •Managing key relationships with internal & external stake holders & pitching to the CXOs of potential brands. •Regular discussion with cross functional teams for Digital Media solutions, Legal contracts, Finance team for payments & O/S.

Education

• Indian Institute of Planning and Management

  MBA, Marketing & Finance

  2005 — 2007

• Delhi University

  Bachelor's degree, Business Administration and Management, General

  2002 — 2005