Sashi Arumugam
Retail IT Executive | Scaling Brands to $1B+ | CIO & COO Strategic Partner | AI, Data Analytics & Supply Chain Tech | Strategic Oversight: WMS, ERP, OMS, Shopify, EDI & POS | Omnichannel Strategy
- Role
- Director of Warehouse Management Systems at Steve Madden
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Sashi Arumugam
I lead the digital transformation for $100M+ brands to break through the \"complexity ceiling\" and scale profitably to $1B+.As a strategic partner to the C-Suite, I align IT innovation with the company P&L. For brands in the $100M to $500M range, growth often outpaces infrastructure, leading to stalled margins and operational friction. I solve this by architecting the digital ecosystem (WMS, ERP, OMS, and AI) to convert mid-market complexity into a $1B+ competitive advantage.My approach is built on three pillars:• Enterprise Resilience: Ensuring the technology stack is strong enough to handle peak-season surges and global supply chain shifts without compromising the bottom line.• Margin Protection: Utilizing automation and data analytics to reduce the cost-unit-shipped and identify hidden efficiencies in the value chain.• Capital Stewardship: Ensuring every IT investment delivers measurable value through disciplined prioritization, risk awareness, and direct alignment with the enterprise strategy.Beyond the numbers, my leadership is grounded in my journey as a first-generation engineer. This path taught me that technology is only successful if it serves the people using it. I lead with the grit of someone who built their own path and the integrity of someone who knows that in retail, a system is only as good as the trust it builds with the front-line team.Strategic Advisory: I am open to pro bono advisory roles for early-stage or growth-stage startups leveraging AI, ML, and automation to redefine logistics and warehouse performance. I enjoy helping founders bridge the gap between innovative technology and real-world enterprise scalability.Executive Core Competencies:• IT Capital Strategy & Digital Transformation• Cross-Functional Enterprise Leadership• Global Vendor Strategy & Negotiation• Supply Chain Value Chain Optimization• Data Asset Management & Business Intelligence
Experience
Director of Warehouse Management Systems
Aug 2020 — Present · New York, NY, US
Strategic Infrastructure Lead: Partnered with the SVP of Global Supply Chain to architect and streamline fulfillment operations. Deployed advanced automation and WMS optimizations that secured 98%+ inventory accuracy and a 99% On-Time In-Full (OTIF) rate, directly supporting the brand\'s multi billion$ scaling strategy.• Digital Ecosystem Integration: Orchestrated a cross-functional initiative with the COO to bridge Shopify, OMS, Infor ERP, and Mulesoft data streams. Developed an end-to-end visibility dashboard that resolved critical data bottlenecks, resulting in a 25% improvement in SLA compliance and multi-million dollar gains in operational transparency and customer experience.• Operational Efficiency & Cost Transformation: Spearheaded a comprehensive review of warehouse operating processes, identifying and eliminating redundancies in the supply chain. Through process re-engineering and optimized WMS logic, delivered over $M in annual OPEX savings while increasing throughput capacity to handle peak-season volume surges without additional headcount.
Education
Sri Krishna College Of Engineering And Technology
Engineer's Degree, Electronics and Communications Engineering
Rutgers Business School
Master of Business Administration - MBA, Business Administration and Management, General
2019 — 2021
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