Sashell Canuelas

Coordinator, Multicultural Marketing @Universal Pictures

Los Angeles, CA, US

Manage and meet deadlines for multicultural materials across various marketing platforms, including dub orders, print requests, and toolkit adaptations- Coordinate AV materials with the postproduction department and distribute assets for Domestic, Symphony, and Puerto Rico campaigns- Develop Spanish translations for trailers, TV/digital spots, billboards, and other creative assets- Maintain real-time logs and shared drives for creative assets using Frame.io and Airtable- Handle clearances and approvals for materials- Coordinate trailer launch logistics and in-flight creative debuts- Assist with scheduling, agendas, meeting notes, and preparing creative materials-Oversee the execution and distribution of 200+ A/V assets for multicultural marketing initiatives, using project management tools to ensure accurate tracking and timely delivery- Develop Hispanic focused initiatives to drive new multicultural revenue opportunities and expand client relationships- Build and nurture relationships with existing clients to ensure high satisfaction, retention, and sustainable business growth- Gather and integrate internal feedback from leadership to enhance brand messaging, strategy, and proposals- Create strategic brand briefs for multiple Universal Pictures films, crafting tailored creative strategiesto meet client objectives- Collaborate with the Sales Team to negotiate with agencies on social media pricing for paid media campaigns- Lead RFP strategy sessions, developing creative, goal-oriented proposals for brands and advertisers.

Miami International University of Art and Design

Bachelor of Fine Arts - BFA