Sasha Vidor

Marketing Director @Parsons Corporation

Charlotte, NC, US

Lead a team of 3 and execute marketing strategies across the website, social media, and advertising in multiple markets across Global Infrastructure and National Security • Achieved 80% increase in lead generation and 70% growth in campaign volume over 3 years • Drove 45% growth in social followers, 15% increase in impressions, and 30% rise in engagement YoY• Responsible for overseeing the strategic direction of the company website• Manage all marketing and advertising spend, ensuring alignment with annual budget pacing• Executed high-impact media buys targeting key markets, including: • Metro and bus wraps (DC, Miami), Pentagon and Miami station takeovers • Street art activations, sports sponsorships (Air Force Football, Trash Pandas Minor League Baseball, Valor VA Soccer) • National/regional media and sport sponsorships (March Madness, Super Bowl, Olympics), airport takeovers (Dulles, Colorado Springs, Ft Lauderdale, Augusta) • Influencer partnerships, B1M collaboration, radio media buys (iHeart Radio), and targeted print mailers• Deliver strategic recommendations to the executive leadership team to execute long-term marketing plans aligned with business unit goals; track KPIs to optimize results• Bridge market, brand, communications, and media strategy to drive campaign growth• Streamline internal workflows in collaboration with IT, internal comms, creative, and recruiting teams

Liceo Classico Statale G. Parini

Classical Studies, Classical and Ancient Studies

University of North Carolina Wilmington

Bachelor of Arts (B.A.), Communication Studies