Sasha Vidor
Director of Marketing Communications at Parsons Corporation
- Role
- Marketing Director at Parsons Corporation
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Sasha Vidor
Marketing Director with experience across multiple verticals with major advertisers. With over a decade of experience in the industry, has overseen millions of dollars in media spend, created strategic initiatives, and driven massive workflow improvements both client- and agency-side. Recognized as a thought leader and industry expert with several awards in the digital marketing space, such as MarCom Awards, Charlotte’s 30 Under 30, dotCOMM Awards, Summit International Awards, AVA Digital Awards, MUSE Creative Awards, and more. Passionate about championing the importance of data analytics and audience segmentation.
Experience
Marketing Director
Jan 2022 — Present · Charlotte, NC, US
Lead a team of 3 and execute marketing strategies across the website, social media, and advertising in multiple markets across Global Infrastructure and National Security • Achieved 80% increase in lead generation and 70% growth in campaign volume over 3 years • Drove 45% growth in social followers, 15% increase in impressions, and 30% rise in engagement YoY• Responsible for overseeing the strategic direction of the company website• Manage all marketing and advertising spend, ensuring alignment with annual budget pacing• Executed high-impact media buys targeting key markets, including: • Metro and bus wraps (DC, Miami), Pentagon and Miami station takeovers • Street art activations, sports sponsorships (Air Force Football, Trash Pandas Minor League Baseball, Valor VA Soccer) • National/regional media and sport sponsorships (March Madness, Super Bowl, Olympics), airport takeovers (Dulles, Colorado Springs, Ft Lauderdale, Augusta) • Influencer partnerships, B1M collaboration, radio media buys (iHeart Radio), and targeted print mailers• Deliver strategic recommendations to the executive leadership team to execute long-term marketing plans aligned with business unit goals; track KPIs to optimize results• Bridge market, brand, communications, and media strategy to drive campaign growth• Streamline internal workflows in collaboration with IT, internal comms, creative, and recruiting teams
Education
Liceo Classico Statale G. Parini
Classical Studies, Classical and Ancient Studies
2005 — 2009
University of North Carolina Wilmington
Bachelor of Arts (B.A.), Communication Studies
2009 — 2013
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