Sasha Harris

About Sasha Harris

I build what’s missing and scale what works.I manage a $1.5B+ P&L across multiple CVS categories, delivering sustained growth and market share gains. Over the past two years, I’ve driven $83M in incremental sales and outpaced the broader enterprise by 5 points of comp on a two-year basis. I’ve also grown both dollar and unit share across every category I lead, driving the highest total sales volume among front store merchandising directors.What differentiates my leadership is my ability to bridge strategy and execution across Omni channel retail ecosystems. My background spans store operations, field leadership, and enterprise merchandising & strategy, which allows me to translate vision into execution across stores, digital, delivery, and marketplace platforms. I bring a practical, operator’s lens to growth, ensuring strategies scale in the real world, not just in theory.I’m a builder at heart. When the existing model reaches its ceiling, I don’t optimize around the edges, I reimagine the core. Across my career, I’ve launched new category segments, built curbside pickup during the pandemic, created analytics that accelerated field execution, reinvigorated loyalty through a new credit card, and redesigned labor models to support expense reduction without stalling growth.I accelerate businesses beyond their baseline by building what’s missing, scaling what works, and developing teams that sustain momentum long after the turnaround.

Experience

1. Director Category Management

   CVS Health

   Dec 2022 — Present · Columbus, OH, US

   Lead end-to-end strategy and execution for a $1.5B+ multi-category portfolio spanning Baby Care, Feminine Care, Personal Intimacy, and Women’s Health. Own full P&L accountability, market share growth, and omnichannel strategy across stores, digital, delivery, and marketplace platforms.Key Achievements• Delivered $83.3M in incremental sales over two years, outperforming enterprise comp performance by +5 points• Drove consistent dollar and unit market share growth across all categories, generating the highest total sales volume among front store merchandising directors• Built and scaled category and portfolio strategies that accelerated growth through innovation, pricing and promotion optimization, and improved product flow• Launched new category segments and customer solutions that expanded addressable market and strengthened competitive position• Partnered cross-functionally across marketing, analytics, digital, operations, and supply chain to ensure scalable omnichannel execution• Developed high-performing teams and leadership bench strength to sustain results2025 Growth Highlights• Led Baby Care promotion optimization beginning Q2 2025, improving promo efficiency by +3% and increasing units per trip by +15.3%, delivering $4M in incremental value• Expanded colleague benefits with a new menopause and fertility assortment, driving +17% YoY increase in utilization, supporting CVS Health’s recognition as the first menopause-friendly accredited retailer• Scaled the Fall College Pack program to 300K students across 60 universities, generating 76K net new buyers ($1.8M value) while increasing product trips (+6%), unit growth (+5%), and overall engagement

Education

• Indiana University Bloomington

  Bachelor's of Science, Apparel Merchandising

  2006 — 2010

• Strayer University

  Master of Business Administration (M.B.A.), Marketing/Marketing Management, General

  2015

Skills

• Teamwork
• Competitive Analysis
• Retail
• Time Management
• Microsoft Word
• Merchandising
• Data Analysis
• Brand Development
• Fashion
• Trend Analysis
• Profit
• Customer Service
• Customer Satisfaction
• Visual Merchandising
• Microsoft Office
• Sales
• Inventory Management
• Apparel
• Social Media
• Store Management
• Powerpoint
• Microsoft Excel
• Product Development
• Event Planning