Sasha Klimov

About Sasha Klimov

No clear system to create audience demand and go to market in the right orderThis means: Launch into silence, slow customers, wasted time, effort, and money : Learn a system to create product-market fit and go to market you can use again and again We work primarily with B2C founders at pre-launch or early post-launch phase Especially those launching products with a positive mission, and seeking to disrupt an industry Diagnose your biggest gaps Stand out in the market Go to market step by step Test and validate Get early customers more effectively Learn a system you can replicate I have over 15 years of experience in marketing at one of the world’s biggest agencies (Ogilvy), working across consumer categories for brands like Amex, Samsung, Philips, Dove, and more. I had my “aha moment” in 2022 and left to build something meaningful. I’ve spent the past 3 years advising and building and optimizing early-stage B2C brands. My expertise is helping founders make the highest leverage decisions early (before they get expensive and hard to undo), and architecting systems that not only drive early traction, but serve founders on for decades.I founded and built Bright + Early from the ground up, so I understand the time and financial pressure of being a founder, because I’ve lived it. Now I help others do the same.“They provided me with so much clarity and direction. I’m thrilled with the brand that we were able to create” - Lauren Weinstein, Elevate“I went from dazed and confused to clear and confident. The exact grounding I needed to bring my business from idea to tangible form.” - Nikki Meyers, Oath To Growth“We launched a polished business in a matter of months. It was simple and straightforward.” - Rudy Beuve, Le Great Outdoor“It was a dream. They completely understood my vision and brought it to life with clarity, style, and intention” - Ricky Selby, Source We take you through a 12-15 week structured program designed to- Make the highest leverage decisions that impact your business long term- Help you create branding, website, social, and paid media with trusted partners- Teach you systems you will use as a founder for life - Leave you with clarity, validation, and up-leveled skills Curious?Go to (sorry, you’ll have to copy-paste this one)Much loveSasha

Experience

1. Founder and Chief Strategist

   Bright Early

   Nov 2023 — Present · Austin, TX, US

   WHAT WE DOWe help you (early stage B2C founder) build an effective audience demand system and go to market in the right order so you stop launching into silence.HOW DO WE DO ITWe believe in \"Architecture Before Execution.\"Architecture = locking positioning, story, and go-to-market priorities so every action compounds.Execution = branding, websites, content, and channels that only work once architecture is clear.We focus on architecture first, so execution doesn’t become wasted effort.Design, marketing, and growth serve the strategy, not the other way around.WHAT MOST EARLY-STAGE FOUNDERS GET WRONG1. They rush to execute under time pressure but highest leverage decisions→ Assets and websites are built before positioning is clear2. They focus on aesthetics instead of meaning→ Products look good but fail to connect emotionally with audiences = silence3. They do too much, too early→ Too many audiences, channels, and messages dilute traction4. They spend money that doesn’t move the needle→ Rework, pivots, and slow launches become inevitable5. They rely on external vendors instead of learning skills→ Decisions are outsourced instead of learning systems and applying them with certainty → Back to 1)OUR POINT OF VIEWEarly success doesn’t come from doing more.It comes from making fewer, better decisions earlier, and executing them in the right sequence.When positioning is clear and meaning is strong, marketing works harder, launches are simpler, and growth becomes more efficient.That’s what our program is designed to deliver.It teaches you the system. You apply it to your business. Customers come naturally.LEARN MOREExplore atbrightandearly.co

Education

• MiniMBA

  Mini MBA, Marketing

  2020 — 2020

• The University of Edinburgh

  Master's degree, Philosophy and Spanish

  2005 — 2009

Skills

• Social Media
• Account Management
• Direct Marketing
• Online Marketing
• Digital Marketing
• Indesign
• Spanish
• Creative Strategy
• Marketing
• Start-Ups
• Advertising
• Copywriting
• E-Commerce
• Integrated Marketing
• Strategy