Sasha King
Managing Director and Founder @High Point Yachting
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WORK HISTORY
Managing Director and Founder @High Point Yachting
Oxford, GB
High Point Yachting Ltd: Specialists in crewed yacht charters, yacht management and sailing regattas / events in the Mediterranean, the Caribbean, French Polynesia, Indonesia, polar areas and wider.We have been plying our trade since Croatia was our first destination, soon followed by the rest of the Mediterranean and later the Caribbean and, then, the rest of the world. We know them intimately and have access to a wide range of yachts. But beyond that, we have fantastic local networks and our combined knowledge, enthusiasm and devotion to detail ensure that we create truly bespoke and original yachting experiences every time. We provide an unrivalled service and it doesn’t end once you have booked your charter with us. We are on hand, offering you the highest level of service, throughout your travel adventure.We organise and run sailing regattas, Engineering Challenge Cup (ECC) and High Point Yacht Fests. We have organised the ECC regatta most years since 2004 and every year since 2016. This is a regatta of 50-70 boats and 300-500 participants. We run most aspects of the ECC regatta: sourcing and distribution of all the boats, the organisation of berths every evening, welcome and prize giving parties, evening events/meals for most of the week, support team including an international race officer, negotiating and managing some of the sponsors, local government officials and commercial operations, liaising with the Commodore\'s committee throughout. Since 2008, we also organise High Point Yacht Fest regattas, which are a smaller version of the ECC regatta.Enjoy the benefits of our knowledge and years of experience.
EDUCATION
Sveuèilište (University), Split
BA, Economics
SKILLS
ABOUT SASHA KING
Private yacht charter expert for discerning travellers who value privacy, experience, and seamless planning.I specialise in crewed yacht charters, yacht management, and sailing events, working with individuals, families, and corporations who expect exceptional service and original experiences. With over 25 years in the industry, I design tailor-made charters that go far beyond the brochure, using my extensive local networks and knowledge of the Mediterranean, Caribbean, French Polynesia, and Indonesia.As Managing Director, I lead the strategy, operations, and growth of High Point Yachting. I’m closely involved in sales, project management, supplier and crew relationships, and the central management of a select number of yachts. I care deeply about quality, creativity, and client satisfaction.I have built a loyal, international client base and am known for matching clients with the right yacht and crew, listening carefully, thinking imaginatively, and never overselling. Alongside charter work, sailing events have been a defining part of my career. I have led the organisation of the Engineering Challenge Cup (ECC) since 2004 (every year since 2016), a major international regatta involving 50–70 yachts and up to 500 participants. I also founded the High Point Yacht Fest, combining competitive sailing with outstanding hospitality and community.I am an active member of CYBA (Charter Yacht Broker Association) and sit on the Educational Board and the Membership board, contributing to the development and standards of the charter industry.At heart, this is a people business. Great charters and great events only happen when experienced professionals around the world work together with trust, respect, and shared standards — and that’s exactly how I like to work.
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