Sasha Howell

About Sasha Howell

What I do at a glance: integrated marketing strategy, brand development and loyalty, team building. Having served agencies on both the account management and creative sides, I bring a unique perspective to my role, always looking for the magic that happens with true collaboration. I’ve spent the last two decades managing integrated marketing strategies for clients that drive revenue growth and brand recognition. I have the presence and insights executives rely on and the mentoring qualities that inspire newer team members to reach for more.Much of my work has been focused on raising awareness of, preference for, and loyalty to brands in the travel, hospitality, recreation, and luxury space. Whether it\'s helping promote bucket list experiences like visiting the Grand Canyon or where to discover new wines grown in unexpected places, I work to ensure people spend their leisure time in unforgettable ways.I received the Phyllis Ehlinger Woman of Excellence Award from American Advertising Federation Phoenix in 2020 and am a member of Chief, a network focused on connecting and supporting women executive leaders. About me: I am an active member of the Phoenix writing community and a long-time volunteer for Halo Animal Rescue. I\'m a mother, wife, writer, taekwondo student, and more. But of all the titles I hold, my favorite is eternal optimist.

Experience

1. Senior Director of Marketing

   Shamrock Foods Company

   Jun 2025 — Present

Education

• Vanderbilt University

  Bachelor of Arts, Creative Writing; Minor in Communications

  1997 — 2001

Skills

• Copywriting
• Event Management
• Digital Strategy
• Luxury Goods
• Online Advertising
• Marketing
• Hospitality
• Photography
• Brand Development
• Social Media Marketing
• Integrated Marketing
• Digital Marketing
• Interactive Marketing
• Account Management
• Strategy
• E-Commerce
• Sales
• Email Marketing
• Advertising
• Leadership
• Marketing Communications
• Brand Management
• Marketing Strategy