Sasha Carlson
Paid Media Strategist @Animal Humane Society
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WORK HISTORY
Paid Media Strategist @Animal Humane Society
Golden Valley, MN, US
Develop, and manage 200+ paid media campaigns annually to support integrated marketing and fundraising initiatives.• Build and optimize campaigns across Google Search, Display, YouTube, Grants, Meta (Facebook/Instagram), Microsoft Ads, and emerging channels to maximize ROI.• Analyze campaign performance, monitor trends, create custom audiences, and conduct A/B testing to inform future strategies.• Partner with stakeholders to align marketing solutions with organizational goals and upcoming program needs.• Implement new processes for campaign tracking, budgeting, calendar management, and reporting to improve efficiency.• Manage $200k-$400k annual paid media budget, adjusting allocations to meet department priorities.• Identify, evaluate, and onboard new advertising partners expanding reach by 10%, while strengthening relationships with existing vendors.• Write ad copy and guide creative development to drive audience engagement, conversions, and brand awareness.
EDUCATION
Normandale Community College
Associate of Arts (AA)
Saint Mary's University of Minnesota
Bachelor of Science (BS), Business
Northwest Technical College
Certificate, Graphic Design
SKILLS
ABOUT SASHA CARLSON
I\'m a strategic marketing professional with extensive experience developing and optimizing multichannel paid media campaigns for nonprofit and Fortune 500 companies. Proven ability to translate insights into high‑impact strategies, refine processes, and collaborate cross‑functionally to drive revenue growth and brand engagement. Adept at managing large budgets, analyzing performance, and delivering measurable results in fast‑paced environments.My strengths and competencies include: Brand strategy, paid media, retail marketing, fundraising, multi-channel marketing plans, analytics and reporting, budget management, project management, graphic design, content and creative development, media buying, process creation, social media strategy, web content management, writing and editing, building successful partnerships.Let\'s connectSasha
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