Sasha Perrin
Director of Content and Communications @Clio
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WORK HISTORY
Director of Content and Communications @Clio
Vancouver, BC, CA
Oversee Clio\'s content and communication efforts related to public relations, industry analyst relations, thought leadership, awards, SEO & conversion optimization, and social media- Build strategies for developing, implementing, and managing compelling and well-organized content based on a thorough understanding of business objectives, industry hot topics, user needs, and best practices- Develop annual strategic corporate communications plans, determine resource requirements, and lead the team in execution- Provide strategic communications support to the executive leadership team and cross-functionalteams, as required- Provide mentorship and guidance to the PR and content team and ensure the overall quality of all content and corporate communications being produced- Develop content and messaging that target and advance prospects and customers down-funnel- Develop distribution plans for positioning content across multiple channels to drive desiredbusiness results- Collaborate with Creative Team members to determine the conceptual and copy direction of initiatives, including setting guidelines for the editorial tone, style, and voice of all content, online and off- Collaborate on site navigation and content organization.
EDUCATION
Simon Fraser University
BA, English, Communication
Simon Fraser University
Certificate, Liberal Arts
Simon Fraser University
Certificate, Public Relations
ABOUT SASHA PERRIN
Build and sustain the brand reputation - Lead multi-departmental teams for launches and events- Create corporate communication for internal and external use with a wide range of stakeholders - Manage media relations and maximize media opportunities - Create and execute company-wide communications plans that meet the objectives of internal stakeholders, and drive website traffic and MRR- Train and develop spokespeople - Manage and develop company communication ranging from key messages, development proposals, speeches, press releases, social and digital content Specialities: Public Relations | Messaging | Branding | Strategy | Social Media
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