Sasha Patane

About Sasha Patane

With a passion for crafting impactful campaigns and 11+ years in marketing, I thrive on…

Experience

1. Global Senior Marketing Campaign Manager

   Proofpoint

   Nov 2021 — Present

   Developed and launched global Tier 1 campaigns that drove demand generation, achieving an 8% increase in lead conversions and contributing to 12% of quarterly pipeline goals.• Led cross-functional teams to deliver integrated marketing campaign frameworks, partnering with product marketing managers (PMM), brand, digital, regional teams, and marcom to support revenue objectives and align with business objectives.• Developed campaign playbooks and templates, enabling scalable execution across 10+ regions across EMEA, APJC, and AMER, reducing campaign turnaround time by ~20%.• Optimized multi-channel campaigns across paid digital, social, email, webinars, events, and channels, improving campaign ROI by 7% through data-driven targeting and personalization.• Managed a discretionary vendor budget of $400k annually, optimizing by reducing ~30% spend per year through in-house development and automation.• Analyzed campaign performance metrics and presented insights to stakeholders, enabling data-informed decisions.• Maintained domain knowledge and competitive insights across various cybersecurity verticals including email, data loss prevention (DLP), threat intelligence, cloud networking, awareness, and compliance

Education

• Syracuse University

  Dual Bachelor of Science (B.S.), English and Textual Studies. Communications and Rhetorical Studies

  2008 — 2012

Skills

• Event Management
• Visual Merchandising
• Nonprofits
• Grant Writing
• Literary Management
• Editing
• Theatre
• Sales Management
• Marketing
• Event Planning
• Customer Service
• Advertising
• Public Rel
• Social Media Marketing
• Blogging
• Creative Writing
• Public Relations
• Fundraising
• Marketing Communications
• Press Releases