Sasha B.
Demand Generation and Growth in Tech (B2B/SaaS/Enterprise)
- Role
- Sr Director, Demand Generation at Login Vsi
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Sasha B.
I am an experienced Growth Marketing and Demand Generation professional specializing in product strategy and performance marketing with strong operations skills and in-depth SEO/SEM knowledge. I have experience in developing various customer acquisition programs, conducting market and competitive research, building and executing ABM campaigns using marketing orchestration platforms, working with Product and Sales teams on ICP development, using intent data for advanced audience segmentation. Building marketing automation and nurturing programs including predictive lead scoring and personalization.I’m great at process optimization and building things from scratch, including tech stack evaluation and planning, complex integrations management, and sales/marketing enablement setup.Tools | SoftwareHubSpot (Sales, Marketing, Service, CRM), Eloqua, Marketo, Salesforce, Dynamics, 6Sense, Demandbase, ZoomInfo, Bombora, Outreach, Foundry (Triblio), Clearbit, Power BI, Looker, Adobe CC, Figma, Lucid Chart, Hotjar, Wordpress, Screaming Frog, Schema App,GA4, Google Tag Manager, SEMrush, BrightTALK, GoToWebinarJira, Slack
Experience
Sr Director, Demand Generation
Feb 2026 — Present · San Diego, CA, US
Education
University of Michigan
MicroMasters Certification Program, User Experience (UX) Research and Design
2017 — 2019
Higher School of Economics
Bachelor of Science - BS, Applied Social Psychology
2006 — 2012
University of California, Davis
Certification Program, Advanced Digital Marketing and Search Engine Optimization (SEO)
2020 — 2020
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