Sasha Kirshon
Franchise Strategy & Marketing at Warner Bros. Discovery
- Role
- Senior Manager, Global Animation Franchise at Warner Bros. Discovery
- Location
- Burbank, CA, US
- LinkedIn followers
- 500 followers
About Sasha Kirshon
Proud Ukrainian, passionate about the intersection of creative development and data-driven strategy. I\'ve worked cross-functionally through my career to evaluate consumer behavior, with a concentration on brand, franchise and content development.If you would like to discuss potential career opportunities, please feel free to connect!
Experience
Senior Manager, Global Animation Franchise
Sep 2025 — Present · Los Angeles, CA, US
Developing global strategy, marquee moments, and activation plans across Warner Bros. Discovery Animation brands (e.g, Looney Tunes, Scooby-Doo, Tom & Jerry, Rick and Morty, etc.) to drive business development across segments• Driving custom multimedia content for priority cross-divisional campaigns• Directing stewardship and regional collaboration to align and amplify global executions• Synthesizing analytics to define KPis, measure campaign impact, and optimize long-term business goals
Education
Carnegie Mellon University
Bachelor of Science (B.S.) in Decision Science
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