Sasha Bertran

Ux Researcher @undisclosed

NJ, US

Utilize SQL and Excel to analyze data, anticipate challenges and make recommendations on research projects in different developmental stages-Collaborate with Research and Product Teams to identify and screen new and existing participants and align needs to project goals and schedule-Conduct independent evaluative and generative research to identify and solidify key stakeholders’ product strategy and go-to-market approach-Interact daily with research vendors to gather vital information, form ideations and execute on bench marks and timely deliverables-Lead and mentor team on qualitative, quantitative and mixed method research studies including A/B Testing, ethnographic surveys and interviews -Design methodologies, invent user personas, produce wireframes and generate hi-fidelity prototypes based on user feedback and perceptions-Control fast-paced content pipeline from ideation to publication and readily access existing content to optimize performance on social channels