Sasha Barkanic

Music Marketing | Artist Management

Role
Day to Day Artist Manager at 724 Management
Location
San Francisco, CA, US
LinkedIn followers
500 followers
Art, Culture and Creative ProfessionalsView LinkedIn profile

About Sasha Barkanic

I’m a product and digital marketing strategist with 8+ years of experience leading campaigns across music, tech, and creative industries. I’ve launched global album releases, scaled digital ad campaigns across Meta, Google, and TikTok, and rebranded music platforms to better serve independent artists. My sweet spot is where creativity meets performance: building full-funnel campaigns, translating data into strategy, and collaborating with artists, engineers, and cross-functional teams to bring ideas to market.Along the way, I’ve partnered with iconic acts (Duran Duran, Iron Maiden) and rising independent artists alike—always with the same goal: connect fans, grow communities, and make campaigns measurable. Whether it’s optimizing a Meta ad set, crafting a compelling brand story, or designing a new go-to-market playbook, I bring curiosity, empathy, and just enough wit to keep things interesting.

Experience

  1. Day to Day Artist Manager

    724 Management

    Jan 2026 — Present

Education

  • Mira Costa College

    Communications

Skills

  • Styling
  • Photoshop
  • Social Media
  • Social Media Marketing
  • Social Networking
  • Public Relations
  • Blogging
  • Marketing
  • Advertising
  • Editing

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Sasha Barkanic — Day to Day Artist Manager at 724 Management in San Francisco, CA, US | Unifers