Sascha Jarrard
National Sales Director, West Coast @Visit Salt Lake
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WORK HISTORY
National Sales Director, West Coast @Visit Salt Lake
Salt Lake City, UT, US
In my role at Visit Salt Lake, I drive national meetings and convention sales, specifically targeting the West Coast market. By collaborating with corporations and conference planners, I effectively showcase Salt Lake City as a vibrant destination that combines urban energy with outdoor adventure.
EDUCATION
Richmond College, London
Sociology and Art
Quinnipiac University
BA, Mass Communications
SKILLS
ABOUT SASCHA JARRARD
My name is Sascha, spelled the German way with a ‘c-h.’ In Europe it is often a male name, which has taught me something important: do not let labels define you. I have built my career by leaning into individuality, creativity, and the power of fresh ideas, whether it is tailoring solutions for clients, uncovering new opportunities, or building connections that last.As National Sales Director at Visit Salt Lake, I combine my love of ideas (Ideation®), strategy (Strategic®), contagious enthusiasm (Positivity®), customization (Individualization®), and orchestration (Arranger®) to help associations, corporations, and organizations discover what makes Salt Lake not just a destination, but a community ready to elevate their events.With a proven track record of driving revenue growth, negotiating smart contracts, and building strong partnerships, I thrive at the intersection of hospitality, economic development, and human connection. My goal is simple: make the complex seamless and create experiences that feel as memorable as they are meaningful.And if my name catches your attention, that is exactly what I aim to do, because the best conversations start with curiosity.
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